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  • 18/09/2013 at 8:25 am #11634
    site_admin
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    Hello everybody,
    I found this stuff and I thought would make interesting reading and hence I have posted it here ( at the end of this blog).
    Right now patient dentist relationship in India is undergoing a radical change.  I will summarize it as briefly as follows.
    * With the advent of the inetrnet, media explosion and satellite television patients are much better informed and many a times misinformed. Being misinformed is worst than being uninformed.
    * The family relationship which existed between patients and dentists is deteriorating.
    * There has been a huge explosion in the number of dentists and many dentists resort to senseless undercutting of professional charges to get patients.
       It does not help anybody in the long run. Neither the patient nor the dentist.
    * The damage is being completed by dental chain clinics who advertise. Their advertisements are quite a few times ridiculous.
       More chain clinics are coming up.
    So solo practitioners must take effective steps to counter this . As and when my time permits I will continues with this blog.
    Regards,
    Dr. Veerendra Darakh

    http://www.bbc.co.uk/news/magazine-24123046

    Many people hate going to the dentist, but when they do, it’s better the devil they know.
    Across the other side of the world in Australia,    the bond’s even longer, lasting nine years on average.A survey by dentistry firm Oasis found that 43% of people were loyal to their current dentist, saying they would not change unless they really had to. It found that 22% had never changed dentist, with 60% having been with their dentist for five years or more.

    However, there is evidence the patient-dentist relationship is not as strong as it once was, with a generational spilt emerging.

    Only 35% of 16-24-year-olds identify themselves as “loyal” to their dentist, compared with 56% of 55-64-year-olds, according to Oasis.

    There’s also a geographical divide with 28% of patients saying they would “shop around” for different prices across the UK, rising to 40% in London.

            

    For one to one consultations on dental practice growth and practice management please contact : todaysmedicalmarketing@gmail.com

    19/09/2013 at 2:53 am #16774
    nkdds
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     Dear Dr. Dharakh,

    I read your post and could not help but to reply. What India is going through is what has happened here in the US many years ago. The Internet has allowd our patients to become more informed about many dental issues, and in most cases are well equiped with their own opinions about treatment you may recommend. This can put any practitioner in a predicament, and in some cases lose acceptance of treatment.  The "dental chain" as they are called have infilrated the US market and are growing at rates somewhere between 20-30% annually. What does this mean?  It simply means that they have more leverage when it comes to negotiating fees with Insurance companies, Dental laboratories, and most of all marketing dollars.  In addition, they are also recruiting young graduates right out of school and offer them a moderate salary with benefits. On the flip side, these yourng graduates are required to produce a lot of dentistry.  This scenario is just beginning in your country, and this will change the dynamics for everyone else. You are a few years away before your experience what is happening here in the US.  

    I would like to hear some other comments about this subject from other members and see what you all have to say. I welcome any comments or questions. 

    Regards,

            

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