Dental Marketing – To Do’s

[Anonymous]

 Market to new home buyers and not to everybody 

in your area. New homeowners are stable, 

creditworthy, have above average income, and are 

ready to establish a new dentist for their family. The 

best time to reach them is immediately after they buy 

their home. I recommend you do this in-house. Send 

three letters, three months in a row with a different 

focus and a different offer in each. Always include 

something of value. 

6. Get out THERE into your community. Become active 

in a place of worship of your choice. This is good for 

your soul and good for your business. 

7. Track, Track, Track where your new patients come 

from. You need to see if at least half of your new 

patients are coming from referrals from your patients and staff. If not, you need to 

work on patient satisfaction. (Download the February 2012 eSSENTIALs on our 

Newsletters Page.) You also need to see if you are getting a return on any 

marketing money spent. If you are not getting patients from your website, think 

about a website makeover!!

8. Communicate with your patients via print or email 

newsletters at least four times per year. Send them 

something other than recall notices or statements. If 

you have not already asked, ask patients for their 

email addresses since e-newsletters are VERY cost 

effective. With Thanksgiving coming up, send a 

Thanksgiving letter thanking them for being a part of 

your patient family. Here are a few other ideas for 

those mailings:

o New services you now offer such as Six Months 

Smiles®

or sleep apnea treatment

o New staff or staff news, babies, marriages, new 

certifications, continuing education

o New information about dental products, dental services, dental conditions, 

nutrition. I got one recently from my massage 

therapist about the "YUCK" in soft drinks! 

9. Have a specific Thank You program for referrals that 

come from your patients AND your team. This is not 

new news, but it is often lost in busyness. Be sure 

you appreciate EVERY referral even if it is of a family 

member. 

10.Print the staff personal business cards. This will be 

money well spent. These cards help them have pride 

in their profession and your practice. Ask them to give 

them out to friends, family and where they do business such as their nail tech, 

massage therapist, hairdresser and kid’s teacher.

11.Put together a Business to Business promotion. Make 

up dental health baskets to distribute in your business 

area which include items that can be imprinted with 

your practice name and logo: 

o toothbrushes and floss

o sugarless gum, mints or lip balm

o pencils, pens or pads

o business card magnets

o card with an offer for a discount 

12.Send birthday cards to the over 65 age group and ecards to the under 12 group. 

     Use these top steps to ramp up your marketing.