GSKCH rolls out global niche toothpaste brand Parodontax
Consumer and healthcare firm GlaxoSmithKline on Friday announced the national roll out of its second global oral care brand Parodontax – a toothpaste that helps in reducing bleeding in gums. The firm already sells Sensodyne toothpaste for sensitive teeth, launched two years back.
The average incidence of bleeding gums globally is 33% and in India too, there’s untapped opportunity for specialised oral care products, Jayant Singh, executive VP, marketing, GSKCH said.
