Here are a few tips to help you stay on the right path when it comes to creating powerful and effective digital case presentations.
1. Less is more. Too much animation, sound effects, objects, text, etc., can overwhelm your patient, diluting your overall message.
2. The total amount of time you or a team member should invest into one digital case presentation is approximately 35 minutes.
3. Use PowerPoint templates to minimize the time you put into creating the presentation. Why reinvent the wheel?
4. When altering an image to show potential cosmetic results, remember the purpose is to give the patient an idea of what he or she would look like with cosmetic dentistry. It is not a diagnostic tool.
5. The patient photos need to show his or her teeth. Sounds simple and like common sense. However, we see photos all the time where the patient is not smiling that are being used.
For more information on Jameson Marketing and Digital Case Presentation services, visit http://www.jamesonmanagement.com.
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