Dr. Ken Newhouse of http://www.GrowthHackerCentral.com is the ‘OFFICIAL’ Growth Hacker for the Dental Profession Worldwide™ | Founder of Growth Hacker Central and the Dental Marketing University™
If you’re a practicing Dentist your practice has a website… you’re looking to replace the under-performing website you currently have… or you’re ready to have a dentist website for your practice built for the very first time.
Designing and building your own website when you’re practicing can be an overwhelming and frustrating… a process I strongly recommend you leave to the experts.
So what kind of website is going to give you the best results for your investment and produce consistent levels of quality new patient traffic you expect and deserve?
In speaking with several top web designers we’ve created a solid and reliable list for what you need to have on your site … and what you can probably do without (like crazy Flash animation).
The first thing you must do is secure a good, catchy URL. Make sure it makes sense for your practice, doesn’t have quirky spelling and is available on social platforms, too.
Once you’ve set up your domain, it’s time to build out the site and make some big decisions. Here are SIX must-haves for your website that will ensure your existing patients and prospective new patients have a positive experience on the site, improve your practice’s digital footprint and increase engagement with your brand.
When someone lands on your site it’s important to give them enough information to quickly see you can help them and then guide them through the next steps of getting in contact. Make it difficult for them and they could leave your site for a competitor.
You can view the 6-Must-Haves for your Website in the infographic below:
If you want to check out an example of a website that contains these six critical components, check out Chesterfield Dentist Dr. Nathan Hartman‘s new website http://www.chesterfielddentist.com
If you want to improve your existing website’s PageRank within Google and other search engines visit the Growth Hacker Central Blog – http://www.growthhackercentral.com/blog/ – where you’ll find numerous free resources and tools (no email or credit card required).
If you already have an existing website and want to generate more new patient traffic from social media, I encourage you to register and attend (FREE – Now through May 15, 2015) the Dental Marketing University Module #1: “Social Media Marketing Success” – http://www.growthhackercentral.com/dmau-online-training-certification/ – ($297 value – no credit card required)
What other essentials can you think of to add to this list?
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