It’s likely that you’ve been told by one or more Dentist marketing experts (DME’s) and/or practice management companies (PMC’s) that the key to dental marketing success lies in getting more Facebook Likes. After thinking about it you say to yourself… “Well, that makes sense to me. Let’s start working on getting MORE Facebook Likes right away.”
Your DME/PMC may start telling you to ask your staff, your patients and then your friends and family members if they will throw some Facebook Likes your way. Your DME/PMC might even ask your staff, family members and friends to “ask their friends and acquaintances to share the love and give some Facebook Likes to you as well. This effort generates some likes… but not as many as you want.
If you’re like some of my new Dentist clients, your DME/PMC might have even gone so far as to tell you to start buying likes from Facebook. Your DME/PMC may have instructed your office manager and/or one of your assistants to start liking as many pages as they can and (going a deeper towards the bottom of the barrel) tell them to leave a promotional message on the timelines of those individuals who served up some Facebook Likes in return for your doing the same.
You may have even been told to join “Fan Page Friday”, registering and listing your page so that you can get more Facebook Likes. Of course, few (if any) of these “likes” will be from individuals who are even remotely qualified to be your patients.
Unbelievably, some of you are instructed by your DME/PMC to pay Facebook for super cheap Facebook Likes…because it’s an inexpensive way to jack up the number of Facebook Likes you have. Problem is, is that ALMOST NONE OF THESE “LIKES” will come from people that live in America.
You may have tried one or more of these tactics because your DME/PMC believes that having more Facebook likes is going to translate into having more new patients call your office.
More Facebook Likes equals new patients each month? How?
Maybe your DME/PMC thinks that having more likes will lead to more social proof for your practice – and if they did, to some degree they’d be right.
It’s a safe bet that a prospective new patient is probably going to choose the doctor with 5,417 likes versus his competitor that only has 157 “likes” when he’s trying to decide which Dentist to make an appointment with.
Maybe these aren’t the best tactics to use for generating Facebook Likes… but they’re kind of OK, right?
After all… they’re can’t possibly hurt me, right?
Wrong. Many of these tactics for generating Facebook likes can actually harm your professional reputation, but that’s not the end of it. You can also ruin your ability to generate quality new patients from ad targeting…
And then it happens…
Argh! I Don’t Have Enough Facebook Likes!
You’re on Facebook to do a bit of ‘competitive research’ and to your horror you discover that your nearest competitor has 5,417 likes on his page!
Her new patient traffic and production must be going through the roof! He’s doing Facebook right because we only 157 likes! I’ve got to find out which company does her Facebook marketing so I can benefit too.
First of all, you have NO IDEA whether your competitor is generating tons of new patient traffic as a result of having all those Facebook likes.
Secondly, generating quality new patient traffic each month is what you want most, so you can forget about using those ineffective strategies for getting “Likes” on Facebook.
Here’s what to do instead…
In the infographics below I reveal three powerful Facebook “Growth Hacking” strategies that will help maximize your ability to generate MORE authentic “Likes” and (more importantly) substantially improve your ability to generate MORE quality new patients each month from Facebook.
Trying to Get MORE Facebook “Likes” Is Old School…. Do This Instead
If you’d like to MASTER Facebook, enjoy Social Media Marketing Success and start generating MORE quality new patients from the Internet you may want to register (It’s FREE) for the Dental Marketing Assistant University Module #1: Social Media Marketing Success for Dentists visit http://www.growthhackercentral.com/dmau-online-training-certification/
If you’d like to download one (or all) of our FREE Dental Marketing Guides (Including Social Media Marketing with Facebook, LinkedIn and MORE) visit http://www.GrowthHackerCentral.com/free-guides/ (We won’t ask for your email address or your contact information!
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