Yes, that’s right.
It’s too small to have someone less than fantastic at the front desk.
I know this photo isn’t quite relevant, but I like it anyway.
It’s too small to avoid being on Facebook.
It’s too small to not have convenient hours.
It’s too small to ignore the competition.
It’s too small to not sign your own checks.
It’s too small to ignore online reviews.
It’s too small to not give every new patient a tour of the office.
It’s too small to have any employees who don’t have a great attitude.
It’s too small for the dentist not to do personal welcome calls to all new patients.
It’s too small to let any call go to voice mail.
It’s too small to not ask each of your patients for referrals.
It’s too small to not have a great website.
And no matter how big your practice gets, these will all still be true.