Tom’s of Maine has introduced its new Naturally Clean toothbrush made with a plant-based handle from renewable castor oil plants instead of petroleum. It also has dye-free, multiheight bristles to clean between teeth and along the gumline.
Made of bisphenol-A-free No. 7 plastic, the toothbrush is available with soft or medium bristles in green, blue, or purple hues with mineral-based pigments. It is recyclable through the Tom’s of Maine TerraCycle collection program, which gathers toothbrushes and personal care product packaging and recycles it into useful products such as picnic tables and park benches to prevent waste from reaching landfills.
To celebrate the launch, Tom’s of Maine is inviting consumers to tweet their pledge to make a simple switch to @TomsofMaine using the hashtag #naturallyclean.
Paul Jessen, associate oral care brand manager at Tom’s of Maine, explained that the company’s customers have requested such a toothbrush for years, but it was challenging to engineer a plant-based solution that also provides the efficacy and durability people expect from a toothbrush.
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